Promotional products have been a major part of many business’ marketing techniques for a very long time now. This is because of the many different and varied benefits that can come up from the use of these methods. Not only that but because of the wide variety of promotional merchandise that is available and the many different applications they can have means that any business can find a use and a benefit from promoting with them. Even though this is the case, some companies still don’t adopt this method of advertising. In this article we are going to discuss different ways that your business benefit from using promotional items.
Improve your brand image
If a customer or prospect receives a free item from your business their impression of you will increase immensely. Getting anything for free is always great and because promotional products are high quality and useful they will be thankful and happy with your brand and will look at your positively as well. Because there is a wide range of promotional merchandise, you will be able to find an item that will be appreciated by your specific target audience. So when you do decide to brand a product with your logo, ensure you get something relevant to your audience to leave a massive impression with them.
Increase brand recognition
You can build your brand recognition with your printed products because when your customer is using your item, they will be advertising your company to anyone who sees the product. Friends and family will see your logo as well as members of the public which will mean that they will recognise your logo when they see it again. This can increase your inquiries as when they see your logo after seeing the product they will recognise it and look further into your brand and perhaps even purchase. For example, if your customer carries your printed cotton tote bag around when they go out shopping, lots of onlookers will see your logo and then if they see your logo again on the internet or on your shop, they are more likely to inquire further. Brand your own cotton tote bags with your company logo here…
Break the ice
Promotional items are popular at events when companies come face to face with customers because it is a good way to break the ice with them. Starting a conversation can sometime be tricky but handing them an item is a great way to get you talking. Then you can then use that to move onto your business and products. They also work great as an incentive to get people to come over. If they see the free item with your company and will approach to get the product. This gives you the chance to sell to them and hopefully get them to purchase now or in the future.
The great thing about promotional products is that they are a long term investment. Customers are unlikely to throw the item away and will use them for a long time to come and every usage it gets will remind them of your brand. This is a great way to recapture interest in your brand as seeing the logo bring back the memories of products they bought with you and may convince them to buy more. Not only that but constantly see your logo keeps you fresh in their mind and when every they need anything you provide in the future they will instantly think of you.
Sales conversion rates increase
When people receive a free promotional item, they subconsciously feel indebted to you and feel like they owe you something in return. This is due to the product they receive being high quality and free. It’s the belief that most people have where you get nothing for free so they will be expecting to give you something in return. You can also use promotional merchandise to incentivise a purchase. For example, if they see that they will get a promotional item when they purchase a product with you, they will be more likely to make a purchase. This is because the value for money they will have will increase and be more likely to separate with their money.