Best Tips for Growing Your Brand on Instagram

If your business is not on Instagram, you better get on there. With over 500 million users, this social media outlet is becoming the new Facebook. This is a great marketing platform that will allow you to reach tons of potential clients all over the world. You need to apply the tips below to help grow your following consistently into the future.

Cross-Promote Posts

One of the quickest ways to increase your following on Instagram is by cross-promoting your posts on other social media sites. If you have other social media accounts, including Facebook, LinkedIn, and Twitter, you should be promoting your Instagram posts on these networks.

This will help you to gain a following from users who are already familiar with your brand. It’s very typical for some consumers to become less active on platforms, such as Facebook, and become more active on others, such as Instagram. You want to ensure that you’re able to get your posts in front of all your consumers.

Use the Free Tools Offered By Instagram

Instagram is unrolling a few new tools that can help to increase your following. Instead of using a personal profile page, you now have access to business profiles. These allow individuals to connect with your business via call-to-action buttons. Users are able to text, call, or email the business from these new business profile pages.

Another valuable tool that Instagram is offering businesses is the Insights Tool. This is much like an analytics tool you will find at many other social media networks. The Insights Tool helps you to see when users are engaging with your posts and profile page.

When you are able to understand how your consumers are responding to your marketing efforts through Instagram, you can use that information to boost your following. If you notice that certain posts are causing more engagement than others, you can analyze what they have different or what time of day they are published as compared to other posts that don’t perform so well. The possibilities are truly endless.

Hashtags

When used correctly hashtags can improve the amount of users that not only engage with your business profile page but they can also cause you to get more consumers. Being strategic with the hashtags you use can make it or break it on Instagram. Be sure to look for guides online to figure out how to create the right hashtags to boost your following.

One cool trick you can use is AutomaticLikes. This will provide people with likes to your hashtags and posts so that it appears that more people are engaging in your page. It’s like seeding the tip jar to get more customers to put in tips.

Creative Images

No one likes to read a wall of text that is geared toward selling them something. It’s like having to do twice the amount of work that you don’t want to do. You should use your creative team to come up with some good images that will catch the attention of users.

You are looking for images that can capture the attention of your audience and encourage them to share the photo with their followers. When they repost your image you can be exposed to a whole new group of people.

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