What you need to track and what you need to avoid: know about business metrics

In business, thousands of responsibilities that you need to hold and one of the important thing that you need to do is to collect more and more information about market. Also there are various things that you need to follow so you can get more detail and it can help you in analyzing the market’s situation. Because of that, businessman tries to follow different types of marketing metrics, but do you know which one is good for you and which one is just a waste of money and time?  There are different matrices that are only for bluff they usually known as Vanity Metrics but there are various others that can help you in taking better decisions and planning.

What else you need to know?

If you are looking for real matrices that can help you instead of confusing then you need to know about marketing metrics and if you don’t want to get involved with false information then you need to avoid any like of Marketing Vanity Metrics. Well, here are top useful metrics that you need to follow:-

  • Return on investment (ROI): it’s one of the main important factors when it comes to knowing about how much profits you are earning in your marketing related programs. It can help you in understanding whether your planning is positive direction or to negative. If it on positive sure that means that you need to keep going and if it’s negative then you need to do some changes.
  • CRR: it depends on your sales duration however CRR or Customer Retention Rate is based on one time sales. If your subscription is high then it means that your customers return percentage is great but if it’s low then it means that you are lacking somewhere and because of that your company is not connecting with the customers properly.

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